Marketing a great cup of coffee is important because it's not just about selling a beverage, but about conveying a lifestyle and a sense of value. While the quality of the coffee itself is crucial, without marketing, consumers may not fully appreciate its story and nuances.
Effective marketing achieves several key points:
Builds Brand Image: Transforms a cup of coffee from merely "black liquid" into a representation of its origin, roasting philosophy, and the artisan's spirit.
Creates a Consumer Experience: Through packaging design, ambiance, or storytelling, it makes drinking coffee an enjoyable experience rather than just a casual way to stay awake.
Educates the Market: Many consumers may not understand the difference between specialty coffee and regular coffee. Marketing helps them grasp "why it's worth spending a little more."
Forms an Emotional Connection: Good marketing fosters a sense of identification with the brand, making customers feel "this cup of coffee aligns with my lifestyle."
[Course Introduction]:
Coffee Entrepreneurship × Tech Applications | Six Practical Courses
Combining entrepreneurial strategies with technological tools, brand marketing, and digital applications, this course guides you step-by-step to realize your coffee business dreams and build a unique, professional brand!
1. Digital Brand Building and Social Media Management Tool Application
2. Essential Delivery Systems and Order Management Tools for Coffee Shops
3. Coffee Class and Online Reservation System Operation
4. Building Online Sales Platforms for Coffee Products
5. Data Analysis and Customer Relationship Management Tool Application
6. Introduction to Coffee Content Creation and Video Editing Tools
#The course will be adjusted according to students' different levels. Through this class, students will clearly understand#
#Portable TOGO bottle for travel lovers!
https://www.pinkoi.com/product/RLKuh5fs
#Location:
HOWSHOW
1F, No. 1, Section 1, Central West Road, Zhongli District
Workshop Description
Notes
1. Friends with pour-over equipment are welcome to bring their own.
2. After registering, feel free to share your coffee learning experience and thoughts.
Event Notes
Coffee will be served during the class, so it's recommended to eat something beforehand.
Please bring a thermos or water bottle; you can take away the coffee you brew.
If you are unable to attend after payment, you can apply for a refund through the order system, with a 30% service fee to cover all incurred costs.
As coffee materials must be prepared by the instructor ten days prior to the event, refunds or exchanges are not accepted within ten days before the event date.
If you need to reschedule, please request a refund and then re-purchase. Refunds or exchanges are not accepted within ten days before the event date.
This event is open to participants aged 12 and above.
Only ticket holders may participate; individuals without tickets are not permitted to accompany or participate. Entry begins 15 minutes before the event. To ensure the smooth progression of the experience, please do not be late. Latecomers exceeding 30 minutes will not be admitted and will not be eligible for a refund.
Participants must adhere to the venue rules and follow the instructor's guidance.
Any damages caused by violations will be the responsibility of the individual.
In case of force majeure events such as natural disasters, we will proactively contact you for postponement or refund arrangements.
Additional Information
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