The 2024 Happy New Year dragon greeting card is launched by the creative brand "Ergo Creative Co., Ltd."
Playing through the "Forbidden City Collection x Renaissance", the two artistic styles of the East and the West are integrated into the card design. The concept comes from the ancient legend "Dragon" that exists in both the East and the West. The overall design is a greeting card and an envelope respectively. The twelve zodiac animals are the traditional culture of the East, so the greeting card is mainly designed with the Eastern dragon as the main body. It conveys the New Year customs through replaying Eastern and Western ancient paintings. The envelope is the carrier used to deliver the greeting card, so The design is based on the Western flying dragon with wings, which symbolizes flying over mountains and rivers, conveying blessings and thoughts to relatives far away.
Card size: w18 x h20.5 cm
Envelope size: w20 x h21.5 cm
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[Introduction to the author] Erga Creative Unlimited Company
Ergo Creative is composed of brothers Guo Yu and Liang Gen who share the same birthday. They have been engaged in graphic creation for the "Country Road" magazine since 2010, so they came up with the idea of co-creation, and then continued to create independent publications and picture books. Published picture books "The Days of Shuying's Little Travel", "What's Missing", "Brand New Day", "The Legend of Rooftop Dog", and a new picture book "War Bear" will be released in 2023.
It delicately presents Taiwan's street scenes and discusses and cares about social issues in simple terms, attracting everyone's attention. He has been recognized by many international awards such as the German Red Dot Design Communication Design Award, the German IF Design Award for Communication Design, and the ADC Global Awards New York Art Directors Association Annual Bronze for Illustration Category.
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- Taiwan
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- No.28,189 - Stationery | No.2,055 - Cards & Postcards
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- The concept of the card comes from the ancient legend "dragon" that exists in both the East and the West. The envelope is designed with a Western winged dragon, symbolizing flying over mountains and rivers, conveying blessings and thoughts to relatives far away. The 2024 Happy New Year dragon greeting card is launched by the creative brand "Ergo Creative Co., Ltd."
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