Italy IFI Postcard: Lambretta Vintage Scooter

https://cdn.store-assets.com/s/252406/f/6792918.png - The Istituto Fotocromo Italiano (IFI), founded in Florence in 1928 by engineer Vincenzo Balocchi, was established by the Italian Photographic Society. Balocchi, a renowned amateur photographer and former art director for Fratelli Alinari, also led engineering research. - IFI continues to be led by the same family today, with every product carrying authentic Italian heritage. From the materials and design to the production and printing processes, everything is completed in Italy. They utilize Italian art paper to perfectly render the colors, embodying the enduring artistic style of Italy and other European nations. - For IFI, a rich sense of nostalgia and local character guides their creations. Their work spans opera, film, advertising, architecture, and classic literature, offering a distinct and diverse aesthetic. Through these images, we are invited to envision the ambiance of a bygone era. If you are captivated by the charm of medieval Europe, IFI's collections may offer a wealth of inspiration.