【Workshop(s)】Tea Culture & Innovation x AI Marketing: A Practical Masterclass – Evolving from Origin Strength to an International Brand.

This course is structured as a six-session program, with classes held every Thursday. Morning sessions run from 09:30–12:30, and afternoon sessions from 13:30–16:30. We welcome you to register based on your availability (feel free to inquire within the platform). 📚 Course Batches: A total of 5 batches are offered. 【Batch 01_2026/2/26~4/2】【Batch 02_2026/4/9~5/14】【Batch 03_2026/7/16~8/20】 【Batch 04_2026/10/1~11/5】【Batch 05_2026/11/19~12/24】 https://wu-tsang.com.tw/wp-content/uploads/2025/12/2511280203022556416210.jpg https://wu-tsang.com.tw/wp-content/uploads/2025/12/2511280203291561559263.jpg https://wu-tsang.com.tw/wp-content/uploads/2025/12/2511280203481167957049.jpg 【Key Course Highlights】 ✅ Comprehensive Knowledge: Uncover the fusion of traditional and modern mechanisms within Taiwan's tea industry. ✅ Practical Application: Master AI marketing tools, brand language, and the art of shaping market value. ✅ Online Essentials: Gain practical skills in O2O channel integration, social media, e-commerce, compelling copywriting, and real-world simulations. ✅ Efficient Budgeting: Achieve legal compliance, intelligent application, and brand enhancement simultaneously. 【Course Objectives】 ※ Transform tea from a raw agricultural product into a brand service with market influence. ※ Guide the tea industry into a six-level experiential economy using AI and O2O models. ※ Establish a digital tea platform where customers can trust and order without tasting. ※ Accumulate hands-on ODM/OBM experience for seamless corporate collaboration. 【12 Core Course Modules】 1. Overview of Taiwan's Tea Industry and the Evolution of Tea Culture & Innovation>> Examining industry changes, labor structures, import/export data, and cases of cultural and creative transformation. 2. Fundamentals of Tea Production Craftsmanship and Tasting>> Understanding flavor and quality through the production process, translating them into marketing copy and brand narratives. 3. Analysis of Tea Tree Varieties and Cultivars>> Mastering the characteristics of Taiwan's unique varieties and tea selection strategies, translating them into design and visual content applications. 4. Exploring the Characteristics of High Mountain Tea and its Cultural Value>> Deeply understanding the impact of terroir, ecological landscapes, and cultural contexts on flavor and brand value. 5. Brand Positioning and Cultural & Creative Strategy>> Practical techniques for brand positioning, image design, and constructing brand stories. 6. Marketing Models and Transformation Thinking in the Tea Industry>> Transitioning from traditional tea shops to digital brands, integrating intelligent management tools and strategies. 7. O2O Omnichannel Marketing Strategies and Performance Conversion>> Designing dual-direction traffic flow models by combining e-commerce platforms with offline activities. 8. Practical Application of AI Tools in Tea Marketing>> Hands-on processes for generating text and images, crafting advertising slogans, and designing product packaging to quickly establish brand identity. 9. Tea Brand Website and Social Media Template Design Tutorial>> Including information architecture planning, payment system integration, and practical template application. 10. Food Labeling Regulations and Legal Design Practices>> Thoroughly understanding tea product labeling laws and learning to design compliant yet eye-catching packaging and labels. 11. Tea Product Series Development and Brand Line Planning Planning product series, naming conventions, and integrating brand overview pages. 12. ODM/OBM Customized Business Models and Proposal Practice Learning the practical process from needs assessment, sample design, quotation proposals, to contract signing. https://wu-tsang.com.tw/wp-content/uploads/2025/12/2511280701291854246028.jpg 【Target Audience】 ⨠Tea farmers / Second-generation inheritors ⨠Young entrepreneurs and home-based business owners aspiring to enter the tea industry. ⨠Tea industry professionals: sales, administrative staff, e-commerce personnel, etc. ⨠Existing brand owners seeking to optimize their marketing and channel strategies. https://wu-tsang.com.tw/wp-content/uploads/2025/12/2511280703301624595622.jpg https://youtu.be/xT3otTWztwo 【Course Information】 Total Course Hours: 36 hours (12 sessions) ✨✨Maximum of 10 participants per batch ✨✨ <<Every Thursday 09:30-12:30, 13:30-16:30>> 5 batches in 2026 ▲ One Person's Dream Flight: NT$28,000 (Average NT$28,000 per person) <Achieve your dream with just one person> ▲ Two-Person Co-Creation Plan: NT$32,000 (Average NT$16,000 per person) <Requires 2 people to register as a group> ▲ Three-Person Team Training: NT$36,000 (Average NT$12,000 per person) <Requires 3 people to register as a group> ▲ Five-Person Collaborative Action: NT$50,000 (Average NT$10,000 per person) <Requires 5 people to register as a group> ▲ Ten-Person Sustainable Co-Learning: NT$88,000 (Average NT$8,800 per person) <Requires 10 people to register as a group> Transportation Information: Accessible via High-Speed Rail, train, or bus to Wuri High-Speed Rail Station / TRA Xinwuri Station. <Exit 2 of Taichung MRT High-Speed Rail Station, a 5-minute walk.> <Street parking is available for cars and motorcycles. (Refer to the attached map for detailed location.)> Venue: 3F-3, No. 268, Section 1, Gaotie Rd., Wuri Dist., Taichung City – Wuchang (Dengyang ICC Office Building) 【Frequently Asked Questions (Q&A)】 Q1: Can I register even if I have no prior tea industry experience? A: Absolutely! The course covers everything from basic to advanced topics, suitable for both beginners and experienced individuals. Q2: Are there any learning materials or practice resources? A: Yes, we provide marketing templates, label examples, website structure design guides, and other resources. Q3: Will the course teach me how to build an e-commerce platform? A: Yes, starting with free tools, including template application, graphic design, and payment gateway integration. The platform is the form; the building process is the core principle. Once the principle is understood, the techniques will follow. Q3: What AI tools will the course cover? A: Chat GPT and Canva will be covered, from basic to advanced applications. This includes custom instructions (prompts) and creating your exclusive AI knowledge base. As a bonus, the course includes the instructor's AI knowledge base—an AI knowledge base for integrated tea marketing. https://wu-tsang.com.tw/wp-content/uploads/2025/12/2511280706106801611770.jpg 【Student Testimonials】 ------------------------------------------------------------------------------------------------------------------------------- "Thank you to the instructor for the dedicated teaching. In just a few sessions, I gained systematic knowledge of tea and learned many practical AI marketing techniques. It was incredibly beneficial!" "This course was truly! worth! it! I felt re-energized, my mind flourished, and my spirit soared! Every moment learned felt like shining gold!" "Thank you, instructor! I'm so happy today; the takeaways are immense, and I'm overjoyed! AI is so powerful. Witnessing the instructor's demonstration today was truly astonishing—a genuine accelerator for entrepreneurship!" "In these short six weeks, I feel like a tea leaf unfurling, guided by the instructor's care, bathed in the sunlight of knowledge, and nourished by the warmth of every classmate's sharing and exchange." "Thank you to every fellow traveler. Your curiosity, passion, and sincerity made this learning journey not just about acquiring knowledge, but also about sparking inspiration and forging connections." "Perhaps in the future, we will strive in different fields, but I am glad we learned, contemplated, and nurtured dreams together in this tea garden." "May this connection, like a wisp of elegant tea aroma, gently evoke our memories in the days to come. Grateful for our encounter, looking forward to sharing a good cup of tea again if fate allows." "《Gratitude for the Teacher, Planting Tea. Building Dreams into a Forest》 The teacher gently planted a tea seedling, using knowledge as soil and wisdom as mist. In the morning light, pages of information blossom, becoming the tenderest keepsake for my journey ahead." "Tea buds emerge, like your gentle reminders. Each cup of clear fragrance holds countless words. Guiding me to navigate the AI forest without losing my way, unafraid of the wind." "Thank you for refining tea into scripture with your years of experience, allowing my heart to brew a cup of clarity. Henceforth, as I walk in the world, may every departure be honored with a cup of tea to your deep affection." "Thank you for providing and assisting in the creation of the AI knowledge base tool. Gratitude!" -------------------------------------------------------------------------------------------------------------------------------