Bus Story | Text: Wu Bolin, Tam Siu Ching; Illustrations: Clayton, Wing

Book Title: "Bus Story" Hong Kong Brand Museum – Bus Story Authors: Wu Bolin, Tam Siu Ching (Text) • Clayton, Wing (Illustrations) Category: Children's Books / Hong Kong Stories Price: HK$148 Book Size: 185 mm (w) x 230 mm (h) Binding: Hardcover Pages: 64 pages ISBN: 978-988-79669-8-2 Published by: Toast Publishing by gezi workstation ----------- A book that takes you through: The historical background of Hong Kong buses, the conceptual design of bus brands, the progressive development of the bus industry, and various interesting facts and science experiments related to buses...... *** Comes with the book: A "Bus Edition Hong Kong Map" 70cm collectible banner poster! *** ----------- Buses are an important means of transportation in our daily lives! Different bus routes take us to various places in Hong Kong! So, do you know the brief history of Hong Kong bus development? Which bus companies serve the citizens of Hong Kong every day? What are the daily responsibilities of a bus driver? How much do you know about the internal and external structure of a bus body? Let's discover various interesting facts and science experiments about buses together, shall we? ~ Welcome, friends big and small, to the "Hong Kong Brand Museum" exhibition hall for "Bus Story"! ~ | Hall 1: A Brief History of Hong Kong Buses | | Hall 2: Hong Kong Bus Brand Stories | | Hall 3: The Daily Life of Hong Kong Buses | | Hall 4: Essential Knowledge for Bus Enthusiasts | | Hall 5: Little Laboratory | ~ READY? GO!!!! ~ ***************** Dear Grown-ups and Children: Hello everyone! I'm Lollipop, a member of the bus family! First, let me test you: When did buses first appear in Hong Kong? Actually, the first bus began operating in Hong Kong over a hundred years ago. In the 1970s and 1980s, the Hong Kong bus industry flourished, with routes covering Hong Kong Island, Kowloon, and the New Territories. It was also an era of great diversity in bus models. Hong Kong, with its limited land and large population, has an urgent demand for transportation. In 1949, during the British colonial era, Hong Kong introduced the double-decker bus, a symbol of "London." Today, the double-decker bus, lightweight, fuel-efficient, and able to carry a large number of passengers, has become one of Hong Kong's essential modes of transport, closely related to the lives of its citizens. On behalf of the members of the bus family, I welcome you to the "Bus Story" exhibition hall. I will explore with you the brief history of Hong Kong's bus industry development, related brand stories, and various interesting trivia about buses. Are you all ready? Bus Stop Sign *Lollipop *The early bus stop signs were made of an iron pole with a circular iron plate and a bus wheel as a base, colloquially known as a "Lollipop." ----------- About the Establishment of the "Brand Museum" The publishing project launched under the name "Hong Kong Brand Museum" was initiated in 2020! We love museums in cities because they are spaces for cultural preservation and inheritance, as well as places for intergenerational exchange and learning. However, although commercial brands play a significant role in the historical and cultural development of a region, the relationship between brands and exhibits in public museums is often not fully expressed and is even deliberately erased to "avoid suspicion." We are promoting the establishment of a "Brand Museum" in Hong Kong to re-explore exhibits and content related to Hong Kong brands, embody the intangible cultural heritage of the Hong Kong spirit, achieve inheritance, share knowledge, and provide a joyful experience like a journey, all while learning relevant knowledge. The "Brand Museum" begins as a non-physical exhibition space. In addition to avoiding disproportionate resource consumption on Hong Kong's valuable land, we also aim to focus on using cross-platform methods such as books and websites to help adults and children easily rediscover "overlooked" Hong Kong memories and understand and experience the true history, product design, and unique business stories of Hong Kong brands. Through each theme story in the "Brand Museum" series, we hope to showcase the unique historical background, product creativity, related design aesthetics, industry development, and product science knowledge of different local brands, ensuring that outstanding and unique Hong Kong brand stories are passed down. We believe that the imprint of each Hong Kong brand story can enrich children's understanding of the historical culture of their homeland and teach them to appreciate the people and things often overlooked in daily life. Brands are stories: Children can learn about the Hong Kong spirit from the development process of brands. Brands are culture: Closely linked to life through development trajectories in different eras. Brands are daily life: Understanding various industries and how to navigate everyday life. Brands are taste: Cultivating aesthetic appreciation from a young age and appreciating creative design works. Brands are heritage: The stories and values of the hard work of every generation of Hongkongers. Through the "Brand Museum" series of original parent-child co-reading picture books, we hope parents and children can deepen their understanding of local brands rooted in Hong Kong and the interesting stories closely related to our lives. Welcome to the "Brand Museum" and join our extended reading platform! ----------- About the Authors {Text Authors} ・Sharon Lam | Wu Bolin A university lecturer and author of a series of books on advertising and branding in Hong Kong. In 2007, she founded the website "Advertising 101" and began writing under a pen name, publishing articles on marketing and advertising in various media. Wu Bolin has published over ten books on advertising, marketing management, and branding, with the "Advertising 101" series topping the annual bestseller list in the "Business Books" category. She manages and teaches marketing communications and executive programs at the university and participates in corporate training; she is currently a lecturer at the School of Journalism and Communication, Chinese University of Hong Kong. Wu Bolin loves reading and traveling, with museums and supermarkets being her designated tourist spots for years. As a mother of two, she loves brainstorming creative play ideas with her children and hopes to curate Hong Kong's first "Brand Museum" project, transforming interesting and life-integrated Hong Kong brand stories into innovative children's books and unique experiential activities, allowing both children and adults to enjoy more wonderful parent-child time. ・Marie Tam | Tam Siu Ching A native Hongkonger who has been involved in brand engineering for various industries in the advertising sector in Hong Kong and mainland China, and also works in children's art education. She has one daughter and her approach to her child's education is to let her child see and feel the world, constantly trying different ways to create a world suitable for a child's growth, which led her to fall in love with children's literature, children's education, and children's art. {Illustration Authors} ・Clayton Chau A member of the Japan Illustrators' Association and the Hong Kong Society of Illustrators. A full-time illustrator with many years of experience in design and art, he has participated in film and television commercial set design, stage production, and various mall decoration design and production. He is a founding member of Rong Art Studio with Wing Lo, and they jointly create authorized character brands – lolohoihoi stories, illustrations, and various productions. He is the lead artist for lolohoihoi and currently lectures at the Hong Kong Animation Academy. ・Wing Lo A member of the Japan Illustrators' Association and the Hong Kong Society of Illustrators. A Hong Kong creator and a seasoned graphic designer with many years of experience in the design industry, she has participated in film work, television commercials, and stage productions. She is currently actively collaborating with Clayton Chau on lolohoihoi stories, illustrations, and various handmade products. She also creates the "Itchyhands" series independently, a brand with a unique artistic style. ----------- {Table of Contents} Welcome to the "Bus Story" Exhibition Hall! Hall 1: A Brief History of Hong Kong Buses ・Before Buses / 12 ・Starting from Kowloon / 14 ・The Birth of Franchises / 16 ・The Appearance of Double-Decker Buses / 18 Hall 2: Hong Kong Bus Brand Stories ・KMB Brand Hall / 22 ・New World First Bus & Citybus Brand Hall / 24 ・Guangdong-Hong Kong-Macau Intercity Bus Brand Hall / 26 ・Hong Kong Bus Brand Showcase / 28 Hall 3: The Daily Life of Hong Kong Buses ・Bus Route ABC / 32 ・A Look at Bus Equipment / 34 ・A Day in the Life of a Bus Captain / 36 ・Inside the Bus Terminus / 38 ・Deconstructing the Bus Depot / 40 ・Paying for Bus Fares / 42 ・Commitment to Service for Hongkongers / 44 ・Moving Advertisements on the Road / 46 Hall 4: Essential Knowledge for Bus Enthusiasts ・Hong Kong Buses Through the Decades / 50 ・Be a Civilized Young Passenger / 52 ・Bus 101 / 54 ・Global Bus Alliance / 56 Hall 5: Little Laboratory ・Experiencing Newton's Law of Inertia Firsthand! / 60 ・How to Wash Buses Eco-friendly and Water-saving? / 61 -----------