Italian Photographers Association Istituto Fotocromo Italiano (IFI for short)
Founded in Florence in 1928 by engineer Vincenzo Balocchi
In addition to his related engineering research, he was also a well-known amateur photographer at the time.
and was the Art Director of Fratelli Alinari Company
IFI today is led by the same family as it was then
Every item is of pure Italian origin
The process from the material itself, pattern design, production and printing... is all done in Italy
The paper part also uses Italian fine art paper
The printed color is perfectly expressed on the paper
And continue the retro and long-standing artistic style of Italy and European countries
For IFI
Rich nostalgic style and local characteristics are the main direction of their works
From operas, movies, commercials, even architecture, world famous books...etc
The style is quite distinct and all-encompassing
Let us imagine the atmosphere of old times through pictures
If you happen to be fascinated by medieval Europe
Maybe you can get a lot from IFI's works!
