Size: Women (23-25cm) / Men (25-28cm)
Material: 55% Cotton, 24% Nylon, etc.
Jūsu (Numbers) - Original Design: 1995
"Arabic numerals are used universally and are incredibly simple, transcending nationality, gender, and age. They are meticulously designed symbols that can even be transformed into shapes. The challenge in creating textiles with them was: how could I turn these symbols, which people see everywhere, into an appealing form?" - Koji Wakui
"Jūsu" was initially designed by Koji Wakui for an underwear brand. Although he personally loved the pattern, it didn't quite match the product or fabric at the time, and it didn't gain much attention. It wasn't until the early days of SOU・SOU, when Hisanori Wakabayashi visited Wakui's home, that he saw the pattern and exclaimed, "Even without a logo, just by looking at the pattern, you know which brand it is!" That's how "SOU・SOU Jūsu" became the familiar design we know today.
With natural, hand-drawn lines, Wakui gives each number an irregular outline, creating unique digits. Today, "SOU・SOU Jūsu" has become the pattern for the brand's wrapping paper and shopping bags, serving as a symbol of SOU・SOU.
Warau (Smile) - Original Design: 2011
"A smile is different from laughter; a gentle smile holds true meaning. If you encounter a radiant smile, you're sure to be enveloped in its warmth." - Koji Wakui
The beloved "Warau" (Smile) was initially just a decoration Wakui casually drew on a piece of mosaic tile!
He kept this tile hanging on his studio wall. Despite multiple visits, Hisanori Wakabayashi showed no particular reaction to this decoration. Then one day, Wakabayashi suddenly pointed to the "Smile" on the wall and said, "Wakui-san, let's use this pattern for our dyeing and printing!" Wakabayashi commented that "Smile" was like a girl he didn't notice in third grade but suddenly fell in love with by the sixth grade.
Product Description
Product Details
- Material
- Cotton
- How It's Made
- Machine-made
- Where It's Made
- Japan
- Unique Features
- Pinkoi Exclusive, Licensed product
- Popularity
-
- 12,833 views
- 125 sold
- 327 have saved this item
- Product Type
- Authorized Representation
- Authorized By
- SOU SOU
- Listing Summary
- SOU・SOU 2023 Hong Kong Exclusive Colorways and Products Officially Launched! To date, SOU・SOU has released over 800 original patterns, with "Jūsu" (Numbers) and "Warau" (Smile) being the most beloved. The inspiration behind this year's Hong Kong exclusive colorways comes from "Made in Hong Kong"—specifically, the mosaic tiles that were once a common sight in every household, popular from the 1950s and 60s!
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