Italian IFI tote bag Vespa retro advertisement

Italian Photographers Association Istituto Fotocromo Italiano (IFI for short) Founded in Florence in 1928 by engineer Vincenzo Balocchi In addition to his related engineering research, he was also a well-known amateur photographer at the time. and was the Art Director of Fratelli Alinari Company IFI today is led by the same family as it was then Every item is of pure Italian origin The process from the material itself, pattern design, production and printing... is all done in Italy The paper part also uses Italian fine art paper The printed color is perfectly expressed on the paper And continue the retro and long-standing artistic style of Italy and European countries - For IFI Rich nostalgic style and local characteristics are the main direction of their works From operas, movies, commercials, even architecture, world famous books...etc The style is quite distinct and all-encompassing Let us imagine the atmosphere of old times through pictures If you happen to be fascinated by medieval Europe Maybe you can get a lot from IFI's works!