Over the past fifty years, Smiley has symbolized hope and positive energy, encouraging people around the world to take the time to smile. What began as a happiness campaign in France Soir, with the aim of using smiles to draw attention to positive news, eventually evolved into a global movement that shapes the way we share joy and express ourselves. Since the first Smiley face appeared in the newspaper, the brand has profoundly impacted music generations, social movements, and pop culture.
At the heart of Smiley lies its delightful philosophy, collaborating with leading global brands to spread happiness through fashion, gifts, events, emojis, and more, creating countless moments filled with smiles. To celebrate this joyful milestone, Smiley has launched a new book, Smiley: 50 Years of Good News, which looks back at the brand's first fifty years in an uplifting way. This book showcases some of Smiley's most iconic collaborations, guiding readers through historical moments worth smiling about, alongside more content that inspires laughter and happiness.
** The Ultimate Luxury Coffee Table Book Brand – Assouline **
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Exclusively introduced by Baker-McGuire’s Taiwan flagship store, Assouline, hailed by The New York Times as the “Birkin of Books,” now has its only dedicated brand section in Taiwan. The space showcases a rich and diverse collection of luxury coffee table books and fragrance products.
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Founded in 1994 in Paris by Prosper and Martine Assouline, the brand became the world’s first cultural luxury brand.
Assouline's publications cover a wide range of themes, including art, fashion, photography, architecture, travel, gastronomy, and culture. Each book is renowned for its stunning visuals, captivating narratives, and exceptional craftsmanship, attracting the attention of collectors worldwide.
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With unparalleled style and masterful craftsmanship, Assouline has redefined the modern publishing landscape, elevating reading into a symbol of art and refined taste. These books are not merely vessels of thought but also artistic decor for both residential and commercial spaces. Whether displayed in a living room, bookshelf, or private library, they become striking visual focal points. Cherished by collectors globally, Assouline books have also become a top choice for luxury corporate gifting.
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- Shop Now! The ultimate luxury coffee table book brand, Assouline. Exclusively available at the Baker-McGuire Taiwan flagship store, Assouline, praised by The New York Times as the "Birkin of books," has its only brand-exclusive section in Taiwan. Explore a diverse collection of exquisite coffee table books and fragrance products.
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