1979 AVON Elegant Amethyst Pendant Necklace / Vintage American Antique Jewelry

https://live.staticflickr.com/65535/53257121721_7ae05452f9_o.jpg This piece possesses a lovely quality, but it is a pre-owned item. We kindly request that you refrain from comparing it to new items or applying stringent standards. 🙏🏻 ⚜️ Circa 1979 Burgundy Wine ⚜️ Hallmarked: AVON hang tag ⚜️ Shows minimal signs of wear, presenting well overall. Please examine all photos carefully. ⚜️ Chain length approx. 43cm, pendant approx. 1cm ⚜️ Alloy, glass rhinestones 👀 Please be aware that measurements are taken with a tape measure, so slight discrepancies are normal. As jewelry is not perfectly rectangular, the dimensions provided represent the longest and widest points. 🖤 This listing is for one necklace only; other items shown in photos are not included. **Important Notes Before Purchasing:** 💚 Please message us with any questions before making a purchase. 💚 It is highly probable that vintage jewelry from the 1940s-1980s will exhibit some degree of fading, discoloration, or minor rust spots. We appreciate your understanding of these natural characteristics. 💚 We strive to present each item clearly through photographs on the listing page. We encourage you to inspect these images closely. 💚 As antique jewelry, these pieces carry the marks of time and will invariably show signs of wear. 💚 The style of the jewelry in our shop will not be altered (e.g., conversion of clip-on earrings to post earrings). 💚 For those new to "Vintage Jewelry," we gently advise careful consideration before purchasing. 💚 If an item arrives damaged to the point of being unwearable, a refund can be arranged. However, returns or refunds based on reasons such as "not as expected," size discrepancies, color variations, or damage not incurred during shipping will not be accepted. __________________________________________________ **About the Brand:** Avon's history began in 1886. Initially known for its perfumes, it was also groundbreaking in offering women an opportunity to earn income through their passions. Avon representatives distributed cosmetics and perfumes, and in 1963, jewelry was first offered as a complimentary gift with purchase. By 1970, due to numerous customer requests, AVON launched its own distinct jewelry line – AVON Jewelry. The company's inaugural collection was named "The Precious Pretenders." Extensive advertising campaigns across the United States propelled these decorative pieces to immense popularity among women. AVON jewelry secured a significant place among favored jewelry manufacturers. Collectors of vintage costume jewelry particularly favor items released in the 1970s. Notable brands that collaborated with AVON include Ungaro and Swarovski, Centennial, Trifari, and WN. In the 1990s, Hollywood film star Elizabeth Taylor, in collaboration with the company's designers, released several lines of jewelry named in her honor. Even today, AVON jewelry continues to delight women with its quality and accessible pricing.