Experiential Branding: Before Now and Then (Poster + book bundle)

Brand design is an essential part of modern business development, helping companies establish brand image, increase brand awareness, and build brand loyalty. Our author, a design lecturer, brand consultant, and editor-in-chief of a leading self-media platform, has conducted extensive research on the origins and development of brand design. Through detailed case analysis, the author explores the essence of brand experience, covering both internal education and external promotion, and including the construction of commercial and urban brands. In this book, the author delves into the elements and methods of brand design from various angles, including brand logos, visual identity, brand image, and brand narratives. Through concrete case studies, the author demonstrates the practical process of brand design, helping readers to better understand the essence and value of brand design. In addition, the author provides a detailed discussion on the importance of internal culture building and external communication strategies, offering corresponding tactics and methods. The book covers the construction of both commercial and urban brands, providing readers with a comprehensive understanding of the application and value of brand design. This book is suitable for anyone interested in brand design, including industry professionals and academic scholars. Whether you are a brand design practitioner or a student interested in the field, this book will provide valuable insights and inspiration. If you want to learn more about brand design knowledge and skills, this book is a must-read. Language: English Author: Westley Wong Publisher: CUP Magazine Publishing Limited ISBN: 978-988-79700-4-0 July 2023, First Edition.