FROM TYPE TO LOGO

When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually? A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. FROM TYPE TO LOGO details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike. — Editor: victionary Specs: 190 x 255mm, 272 pp Format: full colour, hard cover Release date: June 2022 Language: English ISBN 978-988-75665-9-5