Hmm wanted design to become closer to life, and thus began to consider the correlation of personal taste with characteristic.
To let out the most of their creativity, designers decided to start from T-shirts; and from the very first draft, they have created almost a hundred designs. Considering the uniqueness of each idea presented, the designs were posted on the walls of the pantry in our design studio, so that everyone could contemplate or discuss the designs when sipping a cup of coffee. After many months, the designs have been treated as if creating a shot of espresso - grinded, extracted, and settled - an endless ritual of contemplation.
Through the funnel of time, designers have subtracted unneeded elements, removed excessive lines and color blocks, and retouched with delight and attitude.
Entering the restless and scrutinizing process of pattern making, designers carefully inspected each seaming of the garment, creating a fluid outline from the shoulder line to the entire body. Intertwiningly visiting the production line, selecting fabrics with both comfort and texture, and considering the labeling and printing process, the designers have learned that each step would be the key to immaculate perfection, which every of the details have kept them pondering.
During this long and winding journey, not only has it distilled the essence of design, it has also reflected the daily lives of the designers. Moreover, it is another realization of hmm's brand philosophy- abide and think on.
hmm tee, made in Taiwan with 100% cotton, carries sizes for men and women from S~L; find your fitted tee, and enjoy a fusion of life and design.
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