Nunotao Brand Proposition
"nuno" means "cloth" in Japanese, "tao" means "way", and the Chinese homophonic of the term is “walking trail”, which fits in the concept of “one step at a time”. The slogan of the brand, “starting from cloth and walking toward unlimited creativity”, emphasizes local design, local materials and local craft, reshaping a new horizon on native materials.
Design resume of Ka-tsì(Taiwanese bag)
Nunotao's brand-creating tote bag utilizes ka-tsì, a product using Kuncheng plastic of HouBi, Tainan, combining with the fabrics of well-known textile factories in the area to develop a joint production of composite materials. The color of each piece is unique, showing a strong personal style and taste through a small but diverse variety of color combinations.
The story of Ka-tsì(Taiwanese bag)
Ka-tsì is recognized as a "Taiwanese bag" in Wikipedia, and its name is derived from the Japanese "kagiami". A traditional ka-tsì is hand-woven with yarrow and is exclusively used for agricultural bags. It has become a must-have souvenir for travelers. At present, the producing area of ka-tsì is mainly located in HouBi district of Tainan City. There used to have more than 30 factories in the heyday of the Japanese occupation era to currently only three ka-tsì factories left. Therefore, Nunotao takes the advantage of combining different materials for reshaping the new vision and look of the contemporary ka-tsì.