Design the way you are.

Pinkoi believes that design has a transformative power that can permeate every aspect of our lives. Embracing great design can bring us closer to our ideal lifestyles. Great design can embody cultural interpretation, creative expression or a celebration of the artisan spirit. It allows individuals to display their unique style while expressing their values and aspirations, fostering a sense of personal connection and fulfillment.

Established in Taipei in 2011, Pinkoi has expanded its presence to cities such as Shanghai, Hong Kong, Tokyo, and Bangkok. As a two-way platform dedicated to design, it caters to both design brands and consumers passionate about design. Utilizing a cross-border e-commerce platform as its foundation, Pinkoi employs its Lifestyle AI Model to empower designers around the world through SaaS services. Among these services, the Retail Media Network (RMN) stands out as a tool widely used by designers. Its purpose is to encourage collaboration within the design ecosystem through online and offline experiences in cities worldwide. Pinkoi is committed to using design to create memorable moments and fulfill everyone's aspirations for an ideal lifestyle.

  • CORE CUSTOMERS25–44 year oldswho enjoy tasteful living
  • MEMBERS6,250,000and rising
  • GLOBAL SALES150different countries
  • CROSS-BORDER SALES95%of all orders
  • ACTIVE SHOPS50,000and rising
  • INTERNATIONAL SHOPS77different countries
  • APP STORE RATING 4.9 out of 5
  • APP DOWNLOADS 4.3 million and rising

The Pinkoi logo was designed using circular arcs and acute angles, conveying the brand’s core values of diversity, inclusion and respect for the unique. It encourages us to continue to discover the standards of great design and taste. Pinkoi strives to break through the conventional in creating a design ecosystem and environment that truly connects with consumers while helping designers to build world-class dreams.

Our slogan, “Design the way you are.” describes our hope for each person to discover great design and express their true selves through Pinkoi.

Milestones & Achievements

  • 2011–12
  • 2013
  • 2014
  • 2015
  • 2016
  • 2017
  • 2018
  • March

    Pinkoi holds first “2018 Design Forum - New Attitudes in Asian Design Lifestyles” in Taipei.

  • December

    New Shop Manager is launched.

  • November

    “Pinkoi Christmas Market in Taipei” is held.

  • September

    “Pinkoi Market in Hong Kong” is held.

  • June

    Pinkoi organizes “Pinkoi Market in Taichung” in central Taiwan for the first time.

  • May

    The number of design products on Pinkoi reaches 800,000.

  • April
    • Pinkoi wins CommonWealth Magazine Golden Service Award - Vertical e-Commerce Platform Gold Award.
    • New VIP program is launched.
    • WeChat Pay is supported on Android and iOS.
  • March
    • Apple Pay is added.
    • New ranking system is launched.
  • January

    Taiwan 7-Eleven ibon delivery service is launched.

  • December

    Pinkoi's Android app is selected for a 2016 Google Play Award for “Best-Looking App".

  • November
    • DOCOMO is added.
    • 2C2P 123 is added.
  • October
    • Pinkoi's iOS app is selected as a “Must Share App” by the App Store (HK/ MO).
    • Pinkoi's iOS app is selected as a “Creative Inspiration App” by the App Store (TW).
    • Pinkoi organizes “Pinkoi Market in Hong Kong”.
  • July

    Pinkoi's Android app is selected as a “Standout Startup” by Google Play (TW).

  • April

    “You May Also Like” is launched.

  • March
    • Kentaro Iinuma joins Pinkoi Japan as a board member.
    • iichi joins Pinkoi.
  • February
    • Thailand office is established.
    • New currencies are added: AUD, SGD, GBP, EUR, CAD, and MYR.
  • November

    Pinkoi organizes its own 2-day Christmas fair in Taiwan for the first time.

  • October
    • Pinkoi wins “La Vie Culture and Creative Industry Awards 2015 - Top 10 Marketing Platforms” award.
    • Pinkoi launches official English website.
      Pinkoi now supports five languages: Traditional Chinese, Simplified Chinese , English, Japanese and Thai.
    • Alipay is supported on Android and iOS.
    • Pinkoi organizes its own 2-day craft fair in Hong Kong for the first time.
    • Pinkoi Live Support is launched.
    • The number of design products on Pinkoi reaches 400,000.
  • April

    WeChat Pay is added.

  • March

    Japan office is established in Daikanyama, Tokyo.

  • February
    • The number of design products on Pinkoi reaches 280,000.
    • Japanese convenience store payments and Pay-easy are added.
  • January

    Pinkoi's iOS app is selected as a Best of January "new app" by the App Store.

  • July

    International Forwarding Service is launched.

    The International Forwarding Service is available for customers in mainland China, Hong Kong, Macau, the USA, Canada, Australia, Singapore, and Malaysia. Buy from several Taiwan-based shops, then select this service at checkout. The orders will be sent to our warehouse in Taiwan, where we'll bundle them together and ship it to you in one package. You'll save on international shipping costs.

  • April

    Pinkoi launches Android app.

  • January

    Pinkoi launches iOS app.

  • November

    Alipay is added.

  • October

    The number of design products on Pinkoi reaches 100,000.

  • July

    Pinkoi is officially on the mobile Web.

  • June

    The number of designers on Pinkoi reaches 5,000.


  • July

    Pinkoi wins Judge's Award and Best New Market Award at 2012 IDEAS Show.

  • January

    PayPal is added.


  • August

    Pinkoi is founded.

What People Say About Us

一直以來在 Pinkoi 上接了許多來自不同國家的訂單,常因訊息往來逐漸瞭解對方的需求,發現其他國家的消費習慣與在台灣接觸的客群不同,進而思考如何在台灣以外的市場操作與經營品牌。原來 Pinkoi 是我們與外國客人串連的一道很重要的門。

Translation: It's amazing getting many orders from different countries on Pinkoi; we connect with customers from various cultures, and understand what they really need. Running our business on Pinkoi inspires us to think outside the box, and develops a better branding strategy for international markets. Pinkoi brings us new possibilities and opportunities, and bridges our products to the world.

印花樂 Designer from Taiwan

回想起第一次在後台裏看見來自別的國家的訂單,覺得很神奇且不可思議!原來,設計沒有國界,別的國家的人也會喜歡我的作品,甚至能真正的透過購買來支持!因為有 Pinkoi 讓我能克服語言以及金流的障礙,把設計順利銷售到其他的國家!直到今日,依然陸續的收到更多沒有接觸過的國家的訂單,每一次還是非常激動與感謝!p.s. 前幾天收到丹麥的訂單喔

Translation: I still remember the excitement when I first got an order from another country, it was from someone who speaks a completely different language. That made me realize that design truly has no boundaries and you never know who’s going to love your work. Pinkoi offers tremendous help when it comes to independent designers such as myself; I’m able to overcome language barriers and payment issues, and eventually selling my designs around the world. And now, I'm getting orders from countries I’ve never visited every single day, which makes me truly grateful for being in the community. P.s Just got an order from Denmark!

甜蜜生活 Designer from Taiwan

Pinkoi ทำให้เราสามารถเข้าถึงกลุ่มลูกค้าในต่างประเทศ (โดยเฉพาะลูกค้าชาวเอเชีย) ได้ง่าย และมากขึ้นมากๆ ทางแบรนด์รู้สึกดีใจ และประทับใจกับPinkoi มากๆ ไม่ว่าจะเป็นความช่วยเหลือทางการสื่อสาร หรือข้อแนะนำต่างๆ Pinkoi ถือว่าเป็นอีกหนึ่งช่องทางทางการค้าที่ดี และน่าสนใจมากๆค่ะ

Translation: It is because of Pinkoi that I can reach international customers (especially Asian customers) and grow a fan base that really loves my brand. I am really grateful to be working with Pinkoi. They are extremely supportive of seller-designers, helping us with everything from running a business on the platform to communicating with international customers. I think Pinkoi is a friendly and inviting community for designers, makers and crafters.

KATJI Designer from Thailand


Translation: My first experience as a Japanese seller on Pinkoi is a wonderful one! At first, I was frustrated by the process of shipping my products overseas, but thanks to the support Pinkoi has provided me with, I was able to breeze through the process without a problem. Since then, I began to receive orders from Taiwan and Hong Kong, making my life as an online seller busier than ever! Selling on Pinkoi is a fantastic experience regardless of the time it took me to familiarize with the platform! In the future, I will continue to create more products that buyers will both love and enjoy!

Y.147 YUKI Designer from Japan

Pinkoi 讓我認識到不同市場的需求,不同客群的喜好,和不同國家的人交流等等,令我畢生難忘。同時,Pinkoi 團隊還會不定期發送電郵介紹新資訊、教學等,不厭其煩地指導和提醒設計師們,讓我們做得更好!最近,最意想不到的,我收到一張來自瑞士的訂單!我學會設法運用最低郵費成本,將商品送到客人手上。Pinkoi 一直默默耕耘,近至亞洲遠至歐洲都開始有人關注。Pinkoi 團隊的用心及堅持,我相信各設計師們都感受至深!

Translation: It's a wonderful experience to connect with customers from different markets, interests and culture through Pinkoi. As a seller on Pinkoi, I appreciate their commitment to make our selling experience better by constantly sharing with us tutorials and other business know-hows. Recently, I got an order from Switzerland and learned how to ship to foreign countries with the lowest shipping possible. Pinkoi has been working hard; and in turn, their dedication has drew attention from Asia and even as far as Europe. I believe every designer in the community can definitely feel the passion and devotion of Pinkoi!

Shimo Designer from Hong Kong


Translation: The expereince of placing an order on Pinkoi is just like getting a heart-warming greeting and blessing from an old friend in long distance.

Taren Member from Hong Kong

The app has nice look design and really great user experience design. The service from this company is great too and designer they pick are nice with good quality products! There are no problem with international users!

Tiff. Chou Member from United States


Translation: Pinkoi provides easy payment options in Japan, e.g. Pay-easy, to allow you buy without registering credit card first. The site is completely in Japanese and has clear shipping to Japan. I really enjoy browsing all the creative design products from designers aboard on Pinkoi every day.

まるこ Member from Japan

เว็บไซต์น่ารัก สไตล์มินิมอล ลองสั่งของแล้ว ใช้งานง่าย ระบบปลอดภัย สนุกทุกครั้งที่เข้าไปดู ได้แรงบันดาลใจเพียบเลยค่ะ

Translation: Pinkoi website is aesthetically beautiful and minimal style. I’ve ordered several times, It’s easy to use and system also safe. Every time I visit this website, I get inspired and have a lot of fun.

samusea Member from Thailand


Translation: I like travel and visit the local craft markets, they are the places where I could experience vibrant cultures. Pinkoi really enables me to discover and buy great original designs around the world without even stepping out of my door. It feels like I have been traveling to many countries through Pinkoi.

Cookka Member from mainland China

This shop allows shopper a channel to meet some excellent designer, and for the talented designer to be recognised. Personally shopped twice and recommended this site to at least 3 other friends.

smurf Member from Hong Kong

Let's work together.

Pinkoi loves collaborating with people. We can't wait to turn your good ideas into great realities.
Contact us!