Loveliness Studio, founded by Jielin in 2020 in Melbourne, is a craft business that combines fairy-tale, dreamlike themes with exquisite craftsmanship. Specialising in miniature, handmade jewellery, Loveliness Studio blends sweet treats, culinary delights, and animals into unique, whimsical designs. Each piece is meticulously crafted from scratch, featuring intricate clay creations of desserts, plants, and animals. The designs are crafted to appeal to fans of Lolita fashion, as well as lovers of fantasy, kawaii, and maximalist styles.