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Clef was established in 2003. Clef (similar to /'kle/) is derived from the meaning of "key" in French. The founder of the brand, Masayuki Tomita, adheres to the brand purpose Key for Everyone, and hopes to open every beautiful journey through Clef and design a variety of products. Hats that combine functions and fashion elements can be worn by everyone from daily life, city shuttle to outdoor sports. After years of hard work, Clef has become the number one trend item in the Japanese Outdoor industry, a frequent visitor to Japanese outdoor magazines, and many Japanese movie stars are also enthusiasts.