Featured Shop | Subaiyiran Women's Apparel
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“Instead of listening to the media, listen to your body, with your heart.” On the quest for the best possible eco-friendly clothing, designer Yi-An created fashion brand Subaiyiran to design clothings that are simple and pure—both in style, and in source.
What does the brand stand for?
Why did you start your own brand?
I started my brand because it was hard to find clothes I really liked. Since I prefered my own choice of fabrics and styles, I began designing clothes in 2012. I learned about fabric utilities and pattern cutting from scratch, and gradually delve deeper into what kind of cut makes comfortable clothing, and how to combine form and function, etc.
How does Subaiyiran make a difference?
We inspire people to think differently about fashion and lifestyle. Fashion is not just an aesthetic choice, but also a choice of many other things. For example, natural or synthetics? The answer to such a simple question may have lasting effects on our health. Therefore, we’re here to offer natural fabrics and eco-friendly clothings as an option.
What does design mean to you?
Design is bringing something into existence, and bringing people to experience it.
What inspires you?
Inspirations come to me when I go with the flow and enjoy the simplicity of green living.
How do you deal with creative blocks?
When I run into creative blocks, I will slow down and recall why I designed clothes in the first place.
I’m pretty optimistic and don’t consider my road a bumpy one. Sometimes I doubt myself, and feel discouraged when people don’t get my message. For example, the natural cotton we use for our clothing is very warm, and it’s free from static and chemicals. But it’s also expensive and hand-wash only. People often only see the downside to it, and couldn’t understand why we have to choose such a difficult material. But even so, we have a clear vision, and we will stand by it and continue to work until people can understand.
Please offer some words of wisdom to up-and-coming designers.
Do what you believe is right, and show your work. Believe that design can change the world!
Enter a world of neutral colors and natural materials with Subaiyiran!
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