Trad to Rad: Chinese New Year Greetings Redesigned
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During Chinese New year, the Chinese take New Year greetings and the color red seriously. Children say phrases of blessings before they can receive dollar-packed red envelopes from elders. People send greeting cards to friends, coworkers and old acquaintances. At home, new year blessings turn into calligraphy and home decorations, which involves a lot of gold colors which is related to good fortunes. With so much visual inspirations, these traditions are thriving in contemporary designs!
Chinese New Year greetings come in single words and age-old phrases. A lot of them have double meanings, and because Chinese characters are very visual, it’s a great way to play with graphic designs.
Why a tangerine tree for a greeting card? Because the greeting “Da ji da li” (meaning: much luck and much prosperity) has a word sounding the same as “tangerines,” so tangerines are everywhere around this time! (Not to mention they’re in season, too!)
This is the year of the monkey! Every year, puns related to the animal zodiac inspire countless greetings. This one wishes you to surpass and succeed!
► Browse Greeting Cards
On Chinese New Year’s Eve, elders give children “hong bao" (red envelopes) filled with money as blessings for health and success. Adults also give “hong bao” to their elders as soon as they start making income. Nowadays, these festive bags can carry money, gift cards, and artworks. It’s a great branding opportunity for artists and name brands, too.
An elegant and traditional pattern symbolizing joy is foil stamped in gold, making this design appropriate for both parents and business partners.
The creativity is not limited to graphics, either. This coin-flower packet makes red envelopes interactive!
► Browse Red envelopes
Calligraphy and Paper Craft
Traditionally, people write couplet calligraphy on red paper, and cut red paper flowers to decorate windows. Modern New Year graphics continue to play with the ornate patterns and the art of black brush strokes.
This washi tape will help you spread festivities across notebooks, furnitures and walls in no time!
Playful calligraphy paired with cute illustrations are subtle touches to light up a room!
Discover more creative designs inspired by Chinese New Year traditions!
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