Tips and Guidelines for Making Your Pinkoi Shop Banner
Have you ever reached for a book simply judging by its covers? We have done this a lot in the bookstore! This means that the more attractive a book cover is, the easier it will grab our attention, and there’s more chance that we would buy the book.
Your Pinkoi shop is just like one of the books on display! How can you grab the attention of your potential customers and get them to click on your shop? Good photos are crucial, as you might have read about in the Pinkoi Handbook. Today, we’re going to talk more about your shop banner.
Your shop banner is important because the banner and your product photos are all your visitors see when they are browsing around on Pinkoi. If the banner and product photos are cohesive and complement each other well, your shop immediately makes a lasting impression. We have some tips and guidelines to offer, so read on!
1. The Importance of Shop Banners
Your shop banner is the essence of your brand; its function is to tell customers your story and brand values without a word. Therefore, it’s important that you have a clear idea of what you want to tell your customers before you start playing with fonts, colors and styles.
2. Shop Banner Requirements
a) Shop name or brand name
Your shop name or brand name is the most important information on the banner. It should be easy for visitors to identify effortlessly. If your brand name isn’t explicit about your products, you can add secondary titles to it.
These two banners include both their brand names and product descriptions. Along with clean product photos in the background, the banners make it easy for visitors to understand what they are selling.
Visuals communicate your style to customers in a glance. Let your brand values guide your visuals! From illustrations to digital graphics or photography, there’s something that works best for you. We’ll show you more examples later in this post.
Both your shop name and visuals are essential for your Pinkoi shop banner, so go ahead and give your banner a check-up—don’t leave them bare with only plain text or only graphics!
3. Shop Banner Style Guide
a) You must upload your own banner!
The default image of your banner is a school of Pinkoi koi fish on a grey background. Replace it with your own banner! (You don’t want customers come shopping for fish, do you?)
b) Banner size
The banner should be 725 x 150 pixels, with a resolution of at least 72 dpi. Make sure there’s no blank space at the edges and that the file dimension is exact, because wrong dimensions leads to distorted banners!
This is how a proper 725 x 150 banner should look like.
A banner image in wrong dimensions will appear stretched or grainy.
c) Layout guidelines
a. The font size should be easy to read, but they don’t need to be huge.
b. Align your text to help visitors pick up information quickly.
c. Don’t put too much information. Leave white space to make key points stand out.
d. Use font size or color variations to prioritize information (but use them sparingly!)
a. Double check your file dimensions to avoid blurry images.
b. Make full bleed images to avoid stretching.
c. Use good quality images to grab attention and make good impressions.
d. Keep it consistent with your product images so your shop looks put-together.
a. Putting URL on the banner is prohibited.
b. Putting information that suggests transactions outside of Pinkoi.com is prohibited. It is possible that shops overlooking this rule might be shut down!
d) Change your banners!
Once you become familiar with banners, you'll see them as an effective marketing tool. Put up different banners during sales, free shipping offers, Christmas, Valentine’s Day, Mother’s Day, or any other holidays to show the different faces of your shop!
4. Common Layout References
Need some examples to get started on your first banner? We have some for you! Here are 3 common banner layouts.
a) Logo on background graphics
You can find most Pinkoi shops using this kind of banner: put your brand logo in the center, at the corners, or anywhere that fits into the background image. Check out these examples:
b) Divide into thirds
By dividing the image into three parts and then inserting your brand information, the banner will have lots of blank spaces. Here are some banners that master this style:
c) Quarter the banner
By quartering the image into 4 parts, all your brand information such as the logo and brand name is fixated in one area. Here are a few good examples:
5. Style References
You can use hand-drawn or digital graphics—there are lots of beautiful hand-drawn graphics by illustrators on Pinkoi! What’s your specialty? Show it off on your banner!
Photography can be in any of these styles:
i. Styled photos
ii. Product photos
iii. Textured photos
Who would have guessed a little banner takes as much work as making products? The truth is, putting the right information in such little space while making it appealing, does take some effort!
We hope these tips are helpful and the examples are motivating. We can’t wait to see your new shop banner!
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