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Wear a Piece of Natural Scenery from iohll

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In pursuit of timeless fashion, iohll began exploring the relationship between motif and structure in clothings, and came up with an organic design process.

iohll describes their unique aesthetics as “A Piece of Scenery.” Through constructing prints and visuals, clothings reflect the relationships between the wearer, nature and their surroundings. With this approach, graphics have emotional meaning. Each piece is designed to dialogue with and establish a relationship with its surroundings, such as the movements of the wearer, so that these interactions bring new perspectives to bystanders too.

Constantly exploring, iohll has developed its own signature style: clean-cut silhouettes paired with experimental graphics that includes spontaneity as part of the fashion experience.

 

Contributor: Chu Chu
Visit their Pinkoi Shop: iohll

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